Our founder named her home staging company Impressive for a reason: first impressions matter. When potential buyers scroll through listings or step into a home for the first time, they’re not just looking for square footage or the number of bedrooms—they’re looking for a feeling. A sense of “home.” That’s where staging comes in. Let’s explore some stunning before-and-after transformations that highlight just how powerful home staging can be. From empty spaces to fully styled rooms, see how the right design elements can turn a listing from overlooked to irresistible.

This lovely 2-story Craftsman in the Colonial Place neighborhood of Norfolk, VA had been lovingly updated by the owner and lightly staged before listing in January of 2025. After dropping the price $20k over the next two months, the realtor decided to go with a professional staging. By May, the home was sold and had recouped 40% of the dropped listing price! Appropriately sized furniture, rugs, and accessories helped show this home’s true potential.

Before staging, this large home near Red Mill in Virginia Beach sat on the market for over two months and the price was dropped $24k. But within a month of staging the property, the sellers secured a contract!

This final success story is a true testament to the power of home staging! Located off of Great Neck in Virginia Beach, this home was listed for about a month in 2024 before being taken off the market. When the homeowner decided to go with a new real estate agent in 2025, staging was top priority. Not only did the home sell in a month, the owners received $67k over their original asking price! 

While staging before listing is the best strategy to get the most return on your investment, these success stories show that it’s never too late to make a meaningful impact with staging. Even stalled listings can regain momentum and attract serious buyers with the right professional staging. By enhancing a property’s visual appeal and providing that “just like home” feeling, you can sell faster and for more!