What is Home Staging?

Staging is the art of professionally preparing homes through practical creativity and design expertise. Staging involves "undecorating" a home by neutralizing and depersonalizing, using clever placement of furniture and accessories, and highlighting the home's features in a way that appeals to any buyer. According to Zillow, the Virginia Beach market is on the upturn with average home value currently sitting at $236,300, a 2.3 percent increase in 12 months.In today's competitive real estate market, staging has become a vital step in the successful sale of a home. The essence of staging is the ability to market each room of a house so that it appeals emotionally to buyers and creates a memorable experience. The investment in staging is far less than a price reduction on the sales price of a home, or the additional cost of keeping a house on the market. Home Staging has become a necessity, not a luxury in today's competitive market.

Facts about Home Staging

  • Homes staged before they went on the market, sold in 42 days on average (RESA study 2011)
  • Staged homes spend 73% less time on the market (RESA)
  • First impressions impact buyers decisions - they decide within 6 seconds if they like the house or not
  • Only 10% of buyers can visualize the potential of a house - 90% can't!
  • The longer your home is on the market, the lower your selling price will be
  • Staging produces better online photos - 90% of buyers search online before making appointments
  • Staging is affordable and will cost less then your first price reduction

Benefits of Home Staging

For the Homeowner

  • Staged houses show better than the competition
  • A Stager can provide a consultation with recommendations which serves as an action plan for a clean and clutter-free house
  • Staged houses sell faster and closer to asking price – which means less carrying costs and sellers are able to move on
  • Less stress
  • Staging is a small investment with a great return

For the Realtor

  • Another voice to help homeowners understand what needs to be improved – from a buyers eye
  • Staged houses sell faster which means less days on market - improve your DOM average
  • Staged houses receive offers closer to asking price – which means more commission
  • Staged houses produce better photos online for the MLS
  • Staging consultations are a service you can offer as part of your listing marketing plan for competitive advantage

Benefits Calculator

  • Impressive Home Staging
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